People are living their lives online more so than ever before. From shopping, researching, dating, socializing, reading news, and staying connected to the world around them, online interconnectivity is now the new norm. With so much activity taking place in the digital sphere, the goal of every ecommerce site is to capitalize on opportunities and convert online shoppers. … [Read more...] about How to Use Data to Fuel More Conversions
personalization
Why Content Analytics Will Tell You More than Business Intelligence
Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention … [Read more...] about Why Content Analytics Will Tell You More than Business Intelligence
How Mixed Reality Will Transform Advertising
Imagine yourself meeting your friend far away from your place at a coffee shop by projecting your digital self and your friend interacting with you, sipping coffee and a virtual kitten thats indistinguishable from a real one playing on the table. Exciting, isnt it? Well, thats what Mixed Reality has in store for you. Before diving deep, lets first understand how its different … [Read more...] about How Mixed Reality Will Transform Advertising
Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
Most marketers are using some type of personalization in their marketing strategies. At this point, we understand that personalization improves experiences and increases engagement. Your customer or prospect will appreciate an email much more that starts off with Hello Tom instead of Hello Valued Customer. (Provided of course that you have the accurate data and your customers … [Read more...] about Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging they will be most apt to … [Read more...] about Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
