Big Data has emerged as one of the most promising and exciting fields in IT. In fact, many IT executives and technical recruiters agree that Big Data is among the top jobs of 2014 along with mobile, cloud and security. As the applications for Big Data grow, so too does the number of jobs in the space. A recent study found that for every 1 job-seeker in the Big Data sector … [Read more...] about What Are The Average Salaries for Big Data Developers – Infographic
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America’s Customer Festival
America's Customer Festival is in its 4th year as the USA’s leading loyalty marketing and business intelligence event. It is a place where innovation and expertise is showcased, solutions are found and learning is done. Everyone wants to create amazing customer experiences, wow their customers, and create a loyal customer following. America's Customer Festival … [Read more...] about America’s Customer Festival
12 Big Data One-to-One Marketing Myths – Infographic
Big Data has a lot of potential for true personalized one-to-one marketing. Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the 'Data-triangle' as I explained earlier, can provide you with valuable customer … [Read more...] about 12 Big Data One-to-One Marketing Myths – Infographic
How Big Data Centers Impact the Environment – Infographic
Big Data requires massive Big Data Centers to store all the data that we collectively generate. These Big Data Centers require a lot of electricity that has a big impact on the environment. So how do companies such as Microsoft, Amazon or Google ensure that their Big Data Centers are environmentally friendly? Using all of the energy and space that they require, it is almost … [Read more...] about How Big Data Centers Impact the Environment – Infographic
How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy
Traditional research done by marketing departments will be changed forever with the advent of data mining. Data mining is the broad term for four different processes. The first, data management, collects the information that a company has available from their sales, records, and customer reports. Model management attempts to create conclusions from existing business strategies … [Read more...] about How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy