Just finished reading Gartner predicting that by 2020, 85% of interactions between businesses will be executed without human intervention. It is likely that of the 25 million sales people in Europe, there will be only about 4 million left. "Jeez, is this really the future for sales people?" Sales people are no longer the conduit of basic product and pricing data and … [Read more...] about Why Big Data and Technology Mark the End Of Sales
marketing
Embracing the Uncertainty of Big Data
Contrary to popular belief, big data isnt some crystal ball to the future, and unfortunately, many organizations feel discouraged and deceived by all the hype surrounding big data. Thats disappointing because even if data isnt a guaranteed recipe for success, its incredibly useful in helping to build strategies and shape decisions. Organizations just need to temper their … [Read more...] about Embracing the Uncertainty of Big Data
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
Using Big Data to Target In-Market Shoppers
Using Big Data to Target In-Market Shoppers Finding and converting quality leads tops the list as one of the top goals for marketers. We all love that great feeling of finding the ideal prospect who is looking for our services or products at the moment and converting them to a sale. Of course, finding those prospects with purchase intent before they make the purchase is not a … [Read more...] about Using Big Data to Target In-Market Shoppers
The Big Data Show
Event At A Glance Two day conference with insights from leading big data innovators 50+ speakers Interactive breakout sessions dedicated to possible big data benefits for a range of key industries including the public sector, oil and gas and hospitality Detailed workshops focusing on data collection and analytical systems across internal departments such as human … [Read more...] about The Big Data Show
