Its the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with … [Read more...] about How Big Data Drives Digital Marketing Success
marketing
Why Bad Data is Wasting Your Marketing Efforts
The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by. Here are two very compelling examples: By 2016, we expect the amount of money spent on digital marketing to consume 35% of total marketing budgets, according to the CMO survey By 2020, the amount of … [Read more...] about Why Bad Data is Wasting Your Marketing Efforts
Why Big Data Companies Should Become MDM-Oriented
So called big data vendors continuously approach businesses of the so called real economy. They promise revolutionary benefits. Usually the sale task is tough, as big data projects imply significant internal changes which seem costly, unpredictable and indirectly impact whole business model. Such changes are never welcome, unless they are obviously profitable in rational … [Read more...] about Why Big Data Companies Should Become MDM-Oriented
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
Brasil’s Customer Festival
Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival
