A digital marketer needs a mix of skills to be successful. But the difference between successful marketing campaigns and missteps often comes down to how you leverage digital marketing tools to collect, organize and analyze campaign data. Whether you're a digital marketing pro or new to the field, there are some best practices that you should keep in mind. The exact methods and … [Read more...] about 5 Ways You Can Get More From Your Data
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How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
Do Your Customers Hide Their Data?
Personal data has an image problem. People are increasingly wary of handing over their details to websites particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business theyre working for. Why? Trust … [Read more...] about Do Your Customers Hide Their Data?
Using Big Data to Target In-Market Shoppers
Using Big Data to Target In-Market Shoppers Finding and converting quality leads tops the list as one of the top goals for marketers. We all love that great feeling of finding the ideal prospect who is looking for our services or products at the moment and converting them to a sale. Of course, finding those prospects with purchase intent before they make the purchase is not a … [Read more...] about Using Big Data to Target In-Market Shoppers
