For as far as marketing has come in the 21st Century, it's reassuring to know that customers still know best. In an age where building trust is more important than ever for businesses, could 2021 become the year of user-generated email content? Email marketing has remained a significant way for businesses to retain customers and generate some loyalty among users. Even as GDPR … [Read more...] about Marketing by The People: Could 2021 Become The Year of User-Generated Email Content?
Louisville Digital Marketing, Media & Advertising Conference
Louisville Digital Marketing, Media and Advertising Conference is your chance to ... Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry. Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. Network with thought … [Read more...] about Louisville Digital Marketing, Media & Advertising Conference
AI in Digital Marketing: Expectations vs. Reality
Artificial intelligence has brought about tangible business benefits across all the sectors. In the coming years, AI is projected to change the way we do business. AI in digital marketing has significant business benefits, from generating better ROI to targeting new audiences. Artificial intelligence has enhanced person-to-person interactions over social media channels. … [Read more...] about AI in Digital Marketing: Expectations vs. Reality
Do You Know the Vital Steps to Programmatic Advertising Success?
In today's digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Nowadays, programmatic platforms are developing their inventory and database in a manner that any … [Read more...] about Do You Know the Vital Steps to Programmatic Advertising Success?
We will be joined by 150 marketers from B2C brands looking to engage the single largest up-and coming consumer group on the market, Generation Z. Generation Z is expected to hold 40% of consumer power by 2020. To tackle marketing challenges, Savage.Z will give practical tips on winning with this new generation. It's about going back to the basics of what events are about and … [Read more...] about Savage.Z