UNUS AFFILIATE NETWORK HOSTS THE SECOND CRYPTO AFFILIATE & MARKETING CONFERENCE Following the success of CRAC 2017, the event is to gather ad networks, crypto trading brokers, gambling operators, ICO founders, exchanges, cryptocurrency developers and affiliates in Prague once more. Prague, Czech Republic, 23rd-24th of April 2018 Crypto Affiliate & Marketing … [Read more...] about Crypto Affiliate and Marketing Conference
marketers
A Guide to Understanding and Using Big Data in Marketing
Data-driven marketing has been helped with the use of big data. Marketers have access to massive amounts of data streaming to them at lightning speeds from various channels. This data is rich with information about customers that marketers can use to personalize campaigns making them more relevant and effective. Research has shown that companies, in general, are factoring data … [Read more...] about A Guide to Understanding and Using Big Data in Marketing
How Augmented Reality Will Affect Marketing Campaigns
Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets … [Read more...] about How Augmented Reality Will Affect Marketing Campaigns
Why Marketers Aren’t Using Big Data to Their Advantage
Marketers love to say they are doing everything they need to get customers, but the truth is, most of them arent. The majority of marketing companies are failing in one HUGE area...big data. Companies realize data is critical in decision making, but a lot of companies arent exactly sure how to use it to its full advantage. Being able to analyze the data and implement it in your … [Read more...] about Why Marketers Aren’t Using Big Data to Their Advantage
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that … [Read more...] about Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data