Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other … How Augmented Reality Will Affect Marketing CampaignsRead more
marketers
Why Marketers Aren’t Using Big Data to Their Advantage
Marketers love to say they are doing everything they need to get customers, but the truth … Why Marketers Aren’t Using Big Data to Their AdvantageRead more
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are … Let Your Data Guide Your Marketing
5 Ways to Transform Your Business with Better DataRead more
A Marketing Metrics Cheat Sheet for Data-Driven Marketers
I spent some time yesterday thinking about the following: If I wanted to be a data-driven … A Marketing Metrics Cheat Sheet for Data-Driven MarketersRead more
How to Become a Data-Driven Marketer
Data-Driven Marketing. Given all the references to data-driven marketing in the marketplace, one has to assume … How to Become a Data-Driven MarketerRead more