Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets … [Read more...] about How Augmented Reality Will Affect Marketing Campaigns
marketers
Why Marketers Aren’t Using Big Data to Their Advantage
Marketers love to say they are doing everything they need to get customers, but the truth is, most of them arent. The majority of marketing companies are failing in one HUGE area...big data. Companies realize data is critical in decision making, but a lot of companies arent exactly sure how to use it to its full advantage. Being able to analyze the data and implement it in your … [Read more...] about Why Marketers Aren’t Using Big Data to Their Advantage
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that … [Read more...] about Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
A Marketing Metrics Cheat Sheet for Data-Driven Marketers
I spent some time yesterday thinking about the following: If I wanted to be a data-driven marketer, what would that look like?. Fortunately, I have a dusty old book on an office bookshelf called, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives … [Read more...] about A Marketing Metrics Cheat Sheet for Data-Driven Marketers
How to Become a Data-Driven Marketer
Data-Driven Marketing. Given all the references to data-driven marketing in the marketplace, one has to assume that there is no one single definition of the word. Lisa Arthur, CMO of Teradata Applications, took a stab at defining it for the Economist Group in early 2014: Data-driven marketing is the process of collecting, analyzing and executing on insights from unstructured … [Read more...] about How to Become a Data-Driven Marketer
