Artificial intelligence has brought about tangible business benefits across all the sectors. In the coming years, AI is projected to change the way we do business. AI in digital marketing has significant business benefits, from generating better ROI to targeting new audiences. Artificial intelligence has enhanced person-to-person interactions over social media channels. … [Read more...] about AI in Digital Marketing: Expectations vs. Reality
marketers
Do You Know the Vital Steps to Programmatic Advertising Success?
In today's digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Nowadays, programmatic platforms are developing their inventory and database in a manner that any … [Read more...] about Do You Know the Vital Steps to Programmatic Advertising Success?
Savage.Z
We will be joined by 150 marketers from B2C brands looking to engage the single largest up-and coming consumer group on the market, Generation Z. Generation Z is expected to hold 40% of consumer power by 2020. To tackle marketing challenges, Savage.Z will give practical tips on winning with this new generation. It's about going back to the basics of what events are about and … [Read more...] about Savage.Z
Crypto Affiliate and Marketing Conference
UNUS AFFILIATE NETWORK HOSTS THE SECOND CRYPTO AFFILIATE & MARKETING CONFERENCE Following the success of CRAC 2017, the event is to gather ad networks, crypto trading brokers, gambling operators, ICO founders, exchanges, cryptocurrency developers and affiliates in Prague once more. Prague, Czech Republic, 23rd-24th of April 2018 Crypto Affiliate & Marketing … [Read more...] about Crypto Affiliate and Marketing Conference
A Guide to Understanding and Using Big Data in Marketing
Data-driven marketing has been helped with the use of big data. Marketers have access to massive amounts of data streaming to them at lightning speeds from various channels. This data is rich with information about customers that marketers can use to personalize campaigns making them more relevant and effective. Research has shown that companies, in general, are factoring data … [Read more...] about A Guide to Understanding and Using Big Data in Marketing
