The technical advances that have accompanied the internet boom have taken the way we all experience the world and heightened every opportunity. From shopping and gambling to studying and keeping ourselves entertained, we have never before had access to this many choices. One of the consequences of this free flow of experiences is that our personal information is more available … [Read more...] about 4 Predictions for the World of Big Data
insights
Counting Elephants – How to Solve Big Problems with Big Data
One ... two ... three ... four hundred ... five hundred thousand .... How many elephants can you count before it's too many (or too much)? Counting is one of the first skills learned as a child.  Before addition and subtraction, the numerical building blocks of 1-2-3 are right there with the ABCs.  Whether it's your blessings or the dealer's cards or your money, counting comes … [Read more...] about Counting Elephants – How to Solve Big Problems with Big Data
How to Build the Internal Reputation of Your Insight Team
Why do some customer insight teams have a better internal reputation than others? Did some insight leaders just get lucky, with a great culture & receptive directors? If so, then it appears many did not get so lucky. I say that because lack of internal influence, being neglected or treated as just a service function these are common concerns raised in coaching sessions with … [Read more...] about How to Build the Internal Reputation of Your Insight Team
They Know What You’re Watching (And Why You’re Watching it)
It wasnt long ago that the entertainment industry had virtually no information on the end consumers of its products. A studio would create a television show, which would then be transmitted over the airwaves or through a satellite or cable feed. Even the broadcasters had virtually no information on which consumers watched what content. Outside of high level ratings and survey … [Read more...] about They Know What You’re Watching (And Why You’re Watching it)
Why a Single Customer View is Essential for Modern Marketing
The traditional customer journey has changed. With ever increasing innovations in technology, consumers now have access to an unprecedented array of channels and devices that give them control over exactly when and how they shop. As a result, influencing customer touchpoints and critical decisions along the path to purchase has become steadily more complex for … [Read more...] about Why a Single Customer View is Essential for Modern Marketing
