How comfortable are marketers in 2021 with storytelling with data? That's the big question a new data marketing study asks. 2020 has shown us the importance of data ”charts and graphs abounded, not just about the pandemic, but the large-scale changes to everyday life. But data on its own doesn't tell a comprehensive story. In fact, what many marketers have found is that … [Read more...] about Storytelling With Data: Where Do Marketers Stand in 2021?
Data is the new oil -- pretty sure you have heard that like a million times by now. But it's true -- the information is, indeed, among the most precious commodities in the world. This truth, in turn, has put the focus on technologies, tools, and resources that enable entities across the globe to make the most efficient use of what can practically be described as gold mines of … [Read more...] about What You Need to Know Before You Implement ETL in Your Company
The field of software testing is always evolving, and new innovations are on the rise. Using the right AI tools can indeed make this more comprehensive and powerful. And it definitely has the potential to bring in some resounding results and benefits. That being said, can analytics help software testing companies or not? Let's dig deeper to see if really analytics can help … [Read more...] about The Role of Analytics in Software Testing
Data collection isn't a new practice. It has been done for a while now. But thanks to big technological advancements, major improvement of AI, different online shopping behaviors, social media profiles, and so on, the volume of gathered data has significantly increased and its influence has grown huge. Basically, big data affects how the world works. As a form of gathering and … [Read more...] about The Employment Of Big Data In The Modern SEO Process
Any half-serious manager understands that acquiring massive amounts of business data doesn't guarantee you anything. Many even feel overwhelmed by it. Data analytics can offer statistics into many business aspects, both relevant and irrelevant. But the real question is - how to make those insights truly useful and profitable? The challenge lies in the proper structure of the … [Read more...] about How Data Analytics Can Drive New Growth for Your Business