VIBE MARKETERS FEST Smart Marketing with Technology, Innovation & Intelligence Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities. The 2nd Annual Vibe Marketers Fest Middle East will deep dive … [Read more...] about VIbe Marketers Fest 2019
data-driven marketing
Disruptive Marketing Summit
Digital Marketing is evolving at a rapid rate, navigating the minefield of emerging technology and deciding on the best integrated digital marketing strategy for the optimal customer journey. The Disruptive Marketing Summit will provide insight into the current Digital Transformation journeys from experts at the most innovative companies in Europe. We will be showcasing the … [Read more...] about Disruptive Marketing Summit
How to Boost Your Direct Mail Marketing with Big Data
Data-driven marketing has proven itself as a sure-fire way to boost sales and positive brand awareness, supplementing (but not replacing) traditional marketing approaches. For direct mail campaigns, big data analysis can ease the pain of targeting the wrong audience. Statistics from the DMA show that direct mail marketing is not dead or old-fashioned. Trends from the 2018 DMA … [Read more...] about How to Boost Your Direct Mail Marketing with Big Data
Utilize Data and Technology to Improve Your Digital Marketing and SEO Strategy
A decade ago, digital marketing was very different than it is today. Just having a digital presence could give you a competitive edge, and keyword stuffing was the name of the game in SEO (Search Engine Optimization). But if there's one thing you should know about digital marketing, it's that it is always changing. Today, online marketing and advertising are crowded, algorithms … [Read more...] about Utilize Data and Technology to Improve Your Digital Marketing and SEO Strategy
Consumer Behavior: How Big Data and Psychology are Evolving Business
The business landscape is transforming. Commerce is at the dawn of a new era, and business leaders need talented professionals who can work with a new crop of advanced analytic technologies. Now, big data technology allows business leaders to evaluate consumer behavior and use that information in new ways. Corporations are leveraging previously inaccessible insights and hiring … [Read more...] about Consumer Behavior: How Big Data and Psychology are Evolving Business
