People have an innate suspicion of numbers. We understand that the answer to life, the universe, … Why Big Data Desperately Needs TransparencyRead more
data-driven marketing
Email Marketing Data You Can’t Afford To Ignore
Compared to previous types of marketing, digital marketing is a data goldmine. Theres no 100% verifiable … Email Marketing Data You Can’t Afford To IgnoreRead more
Understanding the Human Side of Big Data
The idea of “Big Data” has generated a lot of hype, especially in recent years as … Understanding the Human Side of Big DataRead more
Future-Proof: Data-Driven Marketing’Predictions for 2017
We recently spoke with Daniel Cantorna, Head of Data Products at ICLP, to give us his … Future-Proof: Data-Driven Marketing’Predictions for 2017Read more
Three Ways to Successfully Manage Your Marketing Data
Data is at the center of todays marketing strategies essential to driving the right connections with … Three Ways to Successfully Manage Your Marketing DataRead more