I spent some time yesterday thinking about the following: If I wanted to be a data-driven marketer, what would that look like?. Fortunately, I have a dusty old book on an office bookshelf called, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives … [Read more...] about A Marketing Metrics Cheat Sheet for Data-Driven Marketers
data-driven marketing
How to Become a Data-Driven Marketer
Data-Driven Marketing. Given all the references to data-driven marketing in the marketplace, one has to assume that there is no one single definition of the word. Lisa Arthur, CMO of Teradata Applications, took a stab at defining it for the Economist Group in early 2014: Data-driven marketing is the process of collecting, analyzing and executing on insights from unstructured … [Read more...] about How to Become a Data-Driven Marketer
How Heineken Interacts With Customers Using Big Data
The Internet of Things will connect billions of devices with each other and the Internet, but who would have thought that this would also involve our beer bottles? Well, Heineken brings sensors to a beer bottle that can dance to the rhythm of music. Talking about innovation. But thats not all how Heineken interacts with its customers in an innovative way using the latest … [Read more...] about How Heineken Interacts With Customers Using Big Data