There is not a single industry that has not been touched by artificial intelligence. One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. My own anecdotal experiences suggest that figure has increased to around 80% … [Read more...] about Marketers Must Demystify AI to Reap Its Benefits
data-driven marketing
Marketing Innovation Forum
Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech Vibe, the Marketing Innovation Forum will delve into how Marketing Technology (MarTech) is transforming the role the marketer and how they need to be … [Read more...] about Marketing Innovation Forum
Incite Marketing Summit West
The Future of Marketing is Authentic Engagement on a Personal Level This is a call to end inauthentic, impersonal marketing. With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It's time to look … [Read more...] about Incite Marketing Summit West
Big Data Means Big Money: Why Businesses That Use Big Data Are More Profitable
Big data has dramatically changed the way most businesses operate. While the power of big data has been around for a while, it is only in recent years that companies across various industries have started leveraging it to its full potential. In its simplest form, big data is a collection of information from many sources. This data is usually collected in one of three … [Read more...] about Big Data Means Big Money: Why Businesses That Use Big Data Are More Profitable
How Marketers Can Use Big Data for Digital Marketing Success
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. For that, companies need to focus on big data. Marketing without data is like driving with your eyes closed. - Dan … [Read more...] about How Marketers Can Use Big Data for Digital Marketing Success
