Few industries have been as beset by tumultuous change as the marketing sector, and that's not about to change anytime soon. Marketing companies are constantly pivoting to whichever innovation will give them a leg up over the competition, and a slew of recent developments indicates that most of these companies will be making another big change sooner rather than later. That's … [Read more...] about How Edge Computing Can Transform Your Marketing
data-driven marketing
How Using Data Leads to More Effective Email Marketing
Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested. And around 80 percent of brands consider email campaigning a major driver of … [Read more...] about How Using Data Leads to More Effective Email Marketing
Marketers Must Demystify AI to Reap Its Benefits
There is not a single industry that has not been touched by artificial intelligence. One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. My own anecdotal experiences suggest that figure has increased to around 80% … [Read more...] about Marketers Must Demystify AI to Reap Its Benefits
Marketing Innovation Forum
Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech Vibe, the Marketing Innovation Forum will delve into how Marketing Technology (MarTech) is transforming the role the marketer and how they need to be … [Read more...] about Marketing Innovation Forum
Incite Marketing Summit West
The Future of Marketing is Authentic Engagement on a Personal Level This is a call to end inauthentic, impersonal marketing. With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It's time to look … [Read more...] about Incite Marketing Summit West
