We live in the digital age where we have has access to billions of records at the touch of our fingerprints. Big data has seriously disrupted many industries, including digital marketing. Therefore, it is no surprise that the market for big data is projected to reach $273 billion by 2026. The marketing sector is among those most affected by advnaces in data analytics and data … [Read more...] about Unlocking the Massive Benefits of Big Data in Digital Marketing
data-driven marketing
How AI Technology is Transforming Telemarketing Strategies
AI technology is changing the nature of the call center industry. While the industry only spent $1.6 billion on AI technology this year, but is growing at a rate of 21.3% a year. Clearly, the market is growing at a fast pace as more call centers are discovering its benefits. In 2020, IBM AI published an article in Forbes on the changes that AI is bringing to the call center … [Read more...] about How AI Technology is Transforming Telemarketing Strategies
5 Actionable Ways To Improve Your Big Data Visualization
With big data visualization techniques, you can turn every large, complex data set into easy-to-understand graphs, infographics, charts, videos, and timelines. Organizations can then use this data to understand their processes better and improve their performance. Visual analytics enables you to communicate the insights derived from these data trends to help stakeholders … [Read more...] about 5 Actionable Ways To Improve Your Big Data Visualization
5 Important Ways to Use AI in Video Marketing Campaigns
AI technology has become invaluable to the marketing profession. One survey conducted in 2020 found that 84% of marketers use AI in some capacity. There are many powerful benefits of AI. One of the biggest is that marketers can use AI to create stellar video marketing campaigns. But how do you incorporate AI into your video marketing strategy? Keep reading to learn more. Use AI … [Read more...] about 5 Important Ways to Use AI in Video Marketing Campaigns
Re-engage Your Patients with Data-Driven Healthcare Marketing
If your healthcare practice lost patients during the COVID-19 pandemic, you're far from alone. Most practices lost patients due to COVID-19. Now that the worst of the pandemic is over and patients are venturing outdoors again, you're probably searching for ways to bring those patients back. Trying to re-engage those patients after COVID-19 requires using data-driven healthcare … [Read more...] about Re-engage Your Patients with Data-Driven Healthcare Marketing
