• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Articles
  • News
  • Events
  • Advertize
  • Jobs
  • Courses
  • Contact
  • (0)
  • LoginRegister
    • Facebook
    • LinkedIn
    • RSS
      Articles
      News
      Events
      Job Posts
    • Twitter
Datafloq

Datafloq

Data and Technology Insights

  • Categories
    • Big Data
    • Blockchain
    • Cloud
    • Internet Of Things
    • Metaverse
    • Robotics
    • Cybersecurity
    • Startups
    • Strategy
    • Technical
  • Big Data
  • Blockchain
  • Cloud
  • Metaverse
  • Internet Of Things
  • Robotics
  • Cybersecurity
  • Startups
  • Strategy
  • Technical

Re-engage Your Patients with Data-Driven Healthcare Marketing

Evan Morris / 5 min read.
June 30, 2022
Datafloq AI Score
×

Datafloq AI Score: 84.67

Datafloq enables anyone to contribute articles, but we value high-quality content. This means that we do not accept SEO link building content, spammy articles, clickbait, articles written by bots and especially not misinformation. Therefore, we have developed an AI, built using multiple built open-source and proprietary tools to instantly define whether an article is written by a human or a bot and determine the level of bias, objectivity, whether it is fact-based or not, sentiment and overall quality.

Articles published on Datafloq need to have a minimum AI score of 60% and we provide this graph to give more detailed information on how we rate this article. Please note that this is a work in progress and if you have any suggestions, feel free to contact us.

floq.to/2t8T6

If your healthcare practice lost patients during the COVID-19 pandemic, you’re far from alone. Most practices lost patients due to COVID-19. Now that the worst of the pandemic is over and patients are venturing outdoors again, you’re probably searching for ways to bring those patients back. Trying to re-engage those patients after COVID-19 requires using data-driven healthcare marketing strategies.

In this article, we will explore how patient journeys have transformed because of COVID-19. We will take you through the changes that impacted every step of the typical healthcare journey and provide some proven strategic recommendations to help you and your practice move forward toward regaining those patients. We’ll explore the role of healthcare marketing in acquiring and re-engaging patients as they begin returning for care.

From helping patients navigate online services and contactless telehealth care to providing timely information about COVID-19, proactive communications became a matter of life and death. The healthcare industry’s rapid switch to digital-first operations put marketers and patient engagement professionals at the centre of a new patient-provider relationship.

The Challenge Has Shifted Again

Thanks to an increasing number of patients moving locations, changing jobs, and switching health plans, healthcare providers must strengthen their marketing outreach efforts to welcome new prospects and reconnect with current patients. Health practices must find new strategies to communicate effectively and point health consumers to the right services at the right time. That will be your key to a healthy post-pandemic financial recovery.

Your post-pandemic playbook should incorporate and take advantage of four strategic marketing opportunities that will lead those lost patients back to your office:

  • Getting your records straight
  • Doing personalized patient outreach based on consumer insights
  • Reducing re-admission risks with data on social determinants of health
  • Rescheduling deferred care by marketing online scheduling platforms
  • Let’s take a closer look at each one of these strategies.

Strategic Marketing Opportunity 1

Before you invest in any new healthcare marketing strategies, you must first get your patient records straight. Since so many patients’ circumstances changed, many found their health records were out of date. Their addresses were incorrect. Their insurance records were incomplete. Some patients accidentally created duplicate accounts when they registered for online services. For many health providers, this only amplified a challenge that existed long before the pandemic – finding ways to ensure accurate patient accounts and identities.

According to a recent survey by Experian Health, patients generally welcome proactive outreach by their providers but claim that many providers fail to do this. Conversely, nearly half of providers say they want this kind of outreach, but they have been thwarted by inaccurate or incomplete patient data.

Unless you can verify that the information you have on record for each patient is reliable, investing in marketing and outreach strategies will be money down the drain. An identity management tool such as Verato can confirm names, addresses and other details about current patients, as well as those who have recently moved into your area – to correctly match their information in every digital and face-to-face touchpoint.

Strategic Marketing Opportunity 2

Build your personalized patient outreach strategies based on actual consumer insights. You can

confirm your patients’ identities using originally sourced consumer data for an accurate, comprehensive picture of who your patients are. When you can confirm who your patients are, what they need, how they spend their time and money, and how they prefer to communicate, you can build personalized outreach strategies that will improve your patient acquisition and retention.


Interested in what the future will bring? Download our 2023 Technology Trends eBook for free.

Consent

Given that most health consumers now prefer having access to telehealth services, you have new opportunities to offer remote access for your patients. If you’re trying to reach patients who are new to the area, focus your communications on reflecting their lifestyles, preferred social channels, and personal interests. This will help you establish and maintain their loyalty and provide them with better patient experiences.

The shift to online and digital healthcare tools has been somewhat polarizing, however, with some patients, particularly older patients feeling hesitant to engage with unfamiliar technology or tools. Other patients expect a more sophisticated digital experience that matches their typical interactions in the retail and entertainment sectors. By knowing which group your patients identify with, your patient outreach team can more easily identify which tools and services to offer which patients.

Strategic Marketing Opportunity 3

Reduce patients’ perceived readmission risks with data on social determinants of health.

You can also tailor your outreach communications by knowing whether your new and existing patients are affected by social determinants of health (SDOH). You can help patients overcome access challenges and reduce their perceived risk of readmission. Patients may be at risk of missing appointments or struggling to follow a care plan because of financial limitations, food insecurity, isolation, lack of transportation or cultural exclusion. Providers can point them to relevant community programs and financial support.

Armed with a better understanding of patient barriers, you’ll be able to communicate more effectively with your patients. A conversation with someone who is experiencing unexpected, short-term financial difficulties due to losing their job during the pandemic would be very different from a conversation with someone who has been unemployed or under-employed and low-income for many years.

Strategic Marketing Opportunity 4

If the COVID-19 pandemic pushed patients to defer their healthcare, you should reschedule that care by marketing your easy, online scheduling platforms. Your website, for example, should prominently promote a “schedule your appointment” here feature that allows patients to schedule themselves quickly and easily.

The fact is seven out of ten patients either deferred or cancelled treatments during the pandemic. As a health provider, you must figure out where those patients are and what their potentially more serious health needs may be. It is critical that you re-engage those patients and rebuild relationships to encourage them to come back for care. Letting them know how much you care is paramount.

Your marketing team will play a major role in increasing the visibility of non-coronavirus health issues and the need to reschedule care and return to a pre-pandemic healthcare routine. This is the time to identify specific patient needs and worries, determine the best contact information for each patient, and re-engage them most effectively. Your online scheduling platform will be especially important to help patients reschedule appointments at their convenience, connect them to your telehealth services, and overcome some of the practical barriers to care.

Accept that your patient community has changed since March 2020. By combining identity management with accurate consumer insights your marketing and outreach team will be armed with everything they need to help you attract and retain new consumers while regaining the patients you may have lost because of the pandemic.

Categories: Strategy
Tags: big data strategy, data-driven marketing, health care, marketing
Credit: https://www.pexels.com/photo/ethnic-female-psychotherapist-listening-to-black-clients-explanation-5699479/

About Evan Morris

Known for his boundless energy and enthusiasm. Evan works as a Freelance Networking Analyst, an avid blog writer, particularly around technology, cybersecurity and forthcoming threats which can compromise sensitive data. With a vast experience of ethical hacking, Evan's been able to express his views articulately

Primary Sidebar

E-mail Newsletter

Sign up to receive email updates daily and to hear what's going on with us!

Publish
AN Article
Submit
a press release
List
AN Event
Create
A Job Post
Host your website with Managed WordPress for $1.00/mo with GoDaddy!

Related Articles

The Advantages of IT Staff Augmentation Over Traditional Hiring

May 4, 2023 By Mukesh Ram

The State of Digital Asset Management in 2023

May 3, 2023 By pimcoremkt

Test Data Management – Implementation Challenges and Tools Available

May 1, 2023 By yash.mehta262

Related Jobs

  • Software Engineer | South Yorkshire, GB - February 07, 2023
  • Software Engineer with C# .net Investment House | London, GB - February 07, 2023
  • Senior Java Developer | London, GB - February 07, 2023
  • Software Engineer – Growing Digital Media Company | London, GB - February 07, 2023
  • LBG Returners – Senior Data Analyst | Chester Moor, GB - February 07, 2023
More Jobs

Tags

AI Amazon analysis analytics app Apple application Artificial Intelligence BI Big Data business CEO China Cloud Companies company content costs court crypto customers Data digital future Google+ government industry information machine learning market mobile Musk news Other public research revenue sales security share social social media strategy technology twitter

Related Events

  • 6th Middle East Banking AI & Analytics Summit 2023 | Riyadh, Saudi Arabia - May 10, 2023
  • Data Science Salon NYC: AI & Machine Learning in Finance & Technology | The Theater Center - December 7, 2022
  • Big Data LDN 2023 | Olympia London - September 20, 2023
More events

Related Online Courses

  • Oracle Cloud Data Management Foundations Workshop
  • Data Science at Scale
  • Statistics with Python
More courses

Footer


Datafloq is the one-stop source for big data, blockchain and artificial intelligence. We offer information, insights and opportunities to drive innovation with emerging technologies.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Recent

  • 5 Reasons Why Modern Data Integration Gives You a Competitive Advantage
  • 5 Most Common Database Structures for Small Businesses
  • 6 Ways to Reduce IT Costs Through Observability
  • How is Big Data Analytics Used in Business? These 5 Use Cases Share Valuable Insights
  • How Realistic Are Self-Driving Cars?

Search

Tags

AI Amazon analysis analytics app Apple application Artificial Intelligence BI Big Data business CEO China Cloud Companies company content costs court crypto customers Data digital future Google+ government industry information machine learning market mobile Musk news Other public research revenue sales security share social social media strategy technology twitter

Copyright © 2023 Datafloq
HTML Sitemap| Privacy| Terms| Cookies

  • Facebook
  • Twitter
  • LinkedIn
  • WhatsApp

In order to optimize the website and to continuously improve Datafloq, we use cookies. For more information click here.

Dear visitor,
Thank you for visiting Datafloq. If you find our content interesting, please subscribe to our weekly newsletter:

Did you know that you can publish job posts for free on Datafloq? You can start immediately and find the best candidates for free! Click here to get started.

Not Now Subscribe

Thanks for visiting Datafloq
If you enjoyed our content on emerging technologies, why not subscribe to our weekly newsletter to receive the latest news straight into your mailbox?

Subscribe

No thanks

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Marketing cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!