Its no big secret that we live in a consumer-driven society. The buyer is king and retailers have to keep up with current trends through investing time and money in data-informed insights to shape their core business strategies. Big Data will always play a part in influencing how retailers operate and market their products and brands. Advancing deep learning algorithms are … [Read more...] about Computer Vision: Picturing The Future Of Retail
data-driven marketing
The Google Analytics Data You Need for a Dynamite Content Strategy
Healthy and sick patients alike turn to lab tests to measure exactly whats going on inside their bodies. Similarly, both successful and struggling companies can use data (the marketing equivalent of a lab test) to measure which of their content pieces bring the greatest health to the company. Data has weighed heavily on the minds of marketers over the past year. Informatica … [Read more...] about The Google Analytics Data You Need for a Dynamite Content Strategy
Big Data & Analytics for Pharma Summit
Event Information With big data & analytics technologies re-shaping the pharmaceutical industry, a plethora of experts offer their knowledge within the space at this'conference. Expect two days of inspiring, educational & informative presentations, panel sessions, deep-dive roundtables'& excellent networking opportunities. This event will focus on the challenges … [Read more...] about Big Data & Analytics for Pharma Summit
Why Big Data Desperately Needs Transparency
People have an innate suspicion of numbers. We understand that the answer to life, the universe, and everything is too complex to be boiled down to the number 42 (according to Hitchhikers Guide to the Galaxy), but in the search to quantify our existence, we do allow our lives to be ruled by numbers. We count the calories in our food, we count the minutes on our daily commute, … [Read more...] about Why Big Data Desperately Needs Transparency
Email Marketing Data You Can’t Afford To Ignore
Compared to previous types of marketing, digital marketing is a data goldmine. Theres no 100% verifiable way to measure how many people read a newspaper ad, but Google Analytics can quickly tell you how many people visited each page on your website, how long they visited for, and so much more. In the realm of digital marketing, email marketing takes the lead as the most … [Read more...] about Email Marketing Data You Can’t Afford To Ignore
