Event Information With big data & analytics technologies re-shaping the pharmaceutical industry, a plethora of experts offer their knowledge within the space at this'conference. Expect two days of inspiring, educational & informative presentations, panel sessions, deep-dive roundtables'& excellent networking opportunities. This event will focus on the challenges … [Read more...] about Big Data & Analytics for Pharma Summit
data-driven marketing
Why Big Data Desperately Needs Transparency
People have an innate suspicion of numbers. We understand that the answer to life, the universe, and everything is too complex to be boiled down to the number 42 (according to Hitchhikers Guide to the Galaxy), but in the search to quantify our existence, we do allow our lives to be ruled by numbers. We count the calories in our food, we count the minutes on our daily commute, … [Read more...] about Why Big Data Desperately Needs Transparency
Email Marketing Data You Can’t Afford To Ignore
Compared to previous types of marketing, digital marketing is a data goldmine. Theres no 100% verifiable way to measure how many people read a newspaper ad, but Google Analytics can quickly tell you how many people visited each page on your website, how long they visited for, and so much more. In the realm of digital marketing, email marketing takes the lead as the most … [Read more...] about Email Marketing Data You Can’t Afford To Ignore
Understanding the Human Side of Big Data
The idea of "Big Data" has generated a lot of hype, especially in recent years as the variety of data sources increases and affordable new data tools appear. While success with big data analytics is not guaranteed, the chance for discovering operational improvements from your own data still makes it attractive. It's been estimated that a large retailer can increase margins by … [Read more...] about Understanding the Human Side of Big Data
Future-Proof: Data-Driven Marketing’Predictions for 2017
We recently spoke with Daniel Cantorna, Head of Data Products at ICLP, to give us his insights with regards to the future of big data in 2017 and his specialty which is data driven marketing. Daniel has worked on marketing automation programmes and has architected solutions to collect, store and understand customer data, as well as having created several data products that … [Read more...] about Future-Proof: Data-Driven Marketing’Predictions for 2017
