In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. The idea is to generate as … [Read more...] about Why Cleaner Marketing Data is Essential for IT
data cleansing
The Importance of Clean Data: How It Drives and Improves Event Marketing ROI
When it comes to spreading the news about a new product launch or service offering, piquing the interest of customers and prospects alike and simply improving the visibility of your brand, trade shows can be a valuable business investment. In fact, this business sector alone is a 13.2 billion dollar industry, making it a relevant and viable advertising route for both B2C and … [Read more...] about The Importance of Clean Data: How It Drives and Improves Event Marketing ROI
MDM ThinkLab (Master Data Management, Conference, Europe)
"Building the Foundations for the'Digital Transformation Age" In its'5th edition, the'MDM ThinkLab'is set to continue its exploration journey in Master Data, bringing up best practices from the start of the journey to a'continuous process improvement mindset. Data Quality'as a prerequisite for further'Digital Transformation,'as well as Master Data Governance, … [Read more...] about MDM ThinkLab (Master Data Management, Conference, Europe)
Moving Data from the Basement to the Boardroom
According to IDG, 35% of companies with effective data grow faster year-on-year. However, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it's time to consider putting data at the top of your business agenda again ¦ Big Data “ a neglected but important … [Read more...] about Moving Data from the Basement to the Boardroom
Data Quality and Data as an Asset: MDM ThinkLab
ABOUT THIS EVENT' The Data Quality and Data as an Asset: MDM ThinkLab is about discussing the bases for a Healthy Data Culture in your organization. ThinkLinkers will be running 2 intense and interactive workshop days combining practical corporate case studies,'key MDM challenges and crucial topics for MDM and Data Quality professionals. Data IS the new oil, and … [Read more...] about Data Quality and Data as an Asset: MDM ThinkLab
