According to IDG, companies with accurate data grow 35% faster year-on-year, nevertheless many UK businesses neglect their data “ until they realise how much is at stake. Here we explain how effective data management can significantly increase the success of your CRM system and take your business to the next level ¦ CRM and Data A CRM software system is a central repository … [Read more...] about Behind Every Successful CRM there is Great Data
data cleansing
Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed, and a key stumbling block to effective marketing is the general poor quality of data. Data quality is non-negotiable. In a recent study, Britain's Royal Mail Data Services found that the average impact on … [Read more...] about Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
Why does Data Decay so Fast and What to do About It?
People change jobs, get promoted and move home. Companies go out of business, expand and relocate. Every one of these changes contributes to data decay. Its been said that business databases degrade by around 30% per year, but why? A report by IDG states that companies with effective data grow 35% faster year-on-year. However, for this to happen your data needs to have a high … [Read more...] about Why does Data Decay so Fast and What to do About It?
5 Big Data Migration Mistakes To Avoid
Data migration can be a painful process that involves multiple steps in the Extract-Transform-Load (ETL) process. The challenges with migration can be even higher when we are talking about big data. This is especially true when we are migrating different types of structured and unstructured data within the same system. In this article, we will take a look at some of the most … [Read more...] about 5 Big Data Migration Mistakes To Avoid