Consumers interact with a brand through hundreds of touchpoints across devices, platforms, and channels. During the buyer's journey, consumers use 3-4 internet-connected devices. And by 2021, the number is expected to increase to 13 devices. This exponential increase in device usage indicates a sudden surge in data as well. This data influx is demanding organizations to have … [Read more...] about Using Data Matching to Resolve Identity Resolution Challenges
data cleansing
Data Management Vs Data Governance
When you think about data quality, the overall state of data fitness in your company, you will find it influences and changes with organization-wide data activities and practices. Data management and data governance contexts work together, helping you to make sense of, deal with, and spell out all these different factors. Whether you take data governance or a data management … [Read more...] about Data Management Vs Data Governance
Benefits and Advantages of Data Cleansing Techniques
The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch multi-channel marketing campaigns. That being said, there's one key problem you don't want to ignore when it comes to customer data. The thing is if your customer database is left idle for a … [Read more...] about Benefits and Advantages of Data Cleansing Techniques
What are the steps Should be Included in a Data Cleansing Process?
Invalid, incomplete, duplicate, untargeted, unstandardized, and non-compliant data leads to inefficiencies and faltered revenues. Ensuring data quality and database integrity is similar to working out and eating healthy. Every organization knows how important it is, but they hardly do anything as often they should. The symptoms of data quality neglect show long after most of … [Read more...] about What are the steps Should be Included in a Data Cleansing Process?
How dirty data affects your business and how to cleanse it
Clean data is the backbone of modern-day businesses. B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. It helps them achieve an edge in their respective markets. However, a lot of organizations fail to comprehend that their customer data can decay rapidly and result in massive … [Read more...] about How dirty data affects your business and how to cleanse it
