The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch multi-channel marketing campaigns. That being said, there's one key problem you don't want to ignore when it comes to customer data. The thing is if your customer database is left idle for a … [Read more...] about Benefits and Advantages of Data Cleansing Techniques
data cleansing
What are the steps Should be Included in a Data Cleansing Process?
Invalid, incomplete, duplicate, untargeted, unstandardized, and non-compliant data leads to inefficiencies and faltered revenues. Ensuring data quality and database integrity is similar to working out and eating healthy. Every organization knows how important it is, but they hardly do anything as often they should. The symptoms of data quality neglect show long after most of … [Read more...] about What are the steps Should be Included in a Data Cleansing Process?
How dirty data affects your business and how to cleanse it
Clean data is the backbone of modern-day businesses. B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. It helps them achieve an edge in their respective markets. However, a lot of organizations fail to comprehend that their customer data can decay rapidly and result in massive … [Read more...] about How dirty data affects your business and how to cleanse it
Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data.
In a world fascinated with the limitless opportunities of AI, ML, and predictive analysis, data quality has become a significant challenge. Businesses are on the edge “ they need accurate data to create customized experiences, but data quality is an ongoing problem. Enterprises must deal with two debilitating aspects of data quality “ the obvious one which is … [Read more...] about Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data.
Why You Should Prioritize Data Transformation Above Other Digital Transformation Initiatives
Chance are you're aiming to invest in a BI and analytics program to capitalize on the big data your company has been acquiring over the years. But before you spend millions on opting for expensive BI programs, take a step back and ask yourself three questions:Do I have data I can trust?Do I understand my data?Do I have a data transformation & data quality framework in … [Read more...] about Why You Should Prioritize Data Transformation Above Other Digital Transformation Initiatives
