Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. At least, thats my experience. In fact, many business strategies that Ive seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies reflecting the current silos in that business. This is unfortunate, as most … [Read more...] about How to Create a Customer Insight Strategy
customer centricity
5 Ways to Leverage Big Data for a Seamless Customer Experience
Everything moving onwards in technology leaves a mark in the form of zeros and ones. Known as bits. A big chunk of zeros and ones together is called data. This data is only meaningful when interpreted. So with the advancement of technology we have developed many ways and methods to analyse, interpret and understand data. And most of the human effort goes behind converging a big … [Read more...] about 5 Ways to Leverage Big Data for a Seamless Customer Experience
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
How Marketers Are Leveraging Big Data For Customer-Centric Activities
Number of companies that are collecting and analyzing customer data is constantly evolving. Simultaneously, enterprise marketers have grown into a large group of big data users performing their everyday tasks and advancing consumer communication through a variety of personalization, targeting and optimization services. Being passionate about Big Data and Data Science, we … [Read more...] about How Marketers Are Leveraging Big Data For Customer-Centric Activities
A Data-Centric Approach Will Lead To Customer Centricity
A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become at the centre of each organisation. While social media has absolutely enabled customers to interact easier, better, faster and more-often with organisations and it has enabled organisations … [Read more...] about A Data-Centric Approach Will Lead To Customer Centricity
