Most marketers are using some type of personalization in their marketing strategies. At this point, we understand that personalization improves experiences and increases engagement. Your customer or prospect will appreciate an email much more that starts off with Hello Tom instead of Hello Valued Customer. (Provided of course that you have the accurate data and your customers … [Read more...] about Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
customer centricity
A Layman’s Guide to Understanding the World of Big Data
In God we trust; all others must bring data" - W. Edwards Deming Machine Learning an elixir for new world technology The world of analytics is now talking about Support Vector Machine (SVM), Nave bayes, expectation maximization using nave bayes, random forest, bagged regressions et al. everything is about adapting learning and self-evolving algorithms that augment the … [Read more...] about A Layman’s Guide to Understanding the World of Big Data
Smartcon 2016
After 3 sucessful events in Dubai and Istanbul, Smartcon 2016 is back again this year, taking place on 7-8 December at the Armani Hotel in Dubai. The Summit will ensure a'balanced participation from business and technology worlds in where executives will find new perspectives of using technology for business decisions via practical presentations, case studies and expert … [Read more...] about Smartcon 2016
Why a Single Customer View is Essential for Modern Marketing
The traditional customer journey has changed. With ever increasing innovations in technology, consumers now have access to an unprecedented array of channels and devices that give them control over exactly when and how they shop. As a result, influencing customer touchpoints and critical decisions along the path to purchase has become steadily more complex for … [Read more...] about Why a Single Customer View is Essential for Modern Marketing
Insurance Analytics Europe 2016
The'3rd'Annual Insurance Analytics Europe Summit'will bring together 200+ insurance executives from across Europe to explore both innovation in the insurance industry and uncover strategies to fully utilise the ever-increasing analytics capabilities available to insurers. Featuring over 60 speakers including'AIG, Aviva, Zurich, Generali'and more, there is no other European … [Read more...] about Insurance Analytics Europe 2016
