Few technological innovations have delivered as many welcomed improvements to the marketplace as artificial intelligence has. AI is now a well-recognized facet of countless marketing operations, and it's also being put to use in countless other industries in order to streamline the industrial process or make sense of huge sums of data. Marketing gurus may nevertheless feel … [Read more...] about How Intelligent Marketers Use AI
Chief Marketing Officer
Automotive Retail 2021
The automotive industry has undergone dramatic digital change, whilst the sales process and showroom model has remained the same. COVID-19 has caused huge disruption and accelerated dealerships and OEMs to revisit their sales process. For 2021, we must figure out how to execute this new online and offline customer relationship to meet customers changing expectations. As this … [Read more...] about Automotive Retail 2021
Reuters Events: Strategic Marketing USA
We are amidst one of the most dramatic societal shifts of our time. The world has been forced to accelerate digitalization and humans are primed to adopt new technology. Now is the time to radically invest in innovation and create a better future with technology. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world's most influential CMOs to set benchmarks, … [Read more...] about Reuters Events: Strategic Marketing USA
Brands Use Predictive Analytics to Bolster Online Engagement
Artificial intelligence has propelled online commerce into a new era. Website administrators and marketers are finding highly creative ways to leverage AI to improve functionality and enhance the user experience. Predictive analytics is one of the most important developments that has arisen from advances in artificial intelligence technology. Brands can find ways to use … [Read more...] about Brands Use Predictive Analytics to Bolster Online Engagement
Marketing Innovation Forum
Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech Vibe, the Marketing Innovation Forum will delve into how Marketing Technology (MarTech) is transforming the role the marketer and how they need to be … [Read more...] about Marketing Innovation Forum
