We are amidst one of the most dramatic societal shifts of our time. The world has been forced to accelerate digitalization and humans are primed to adopt new technology. Now is the time to radically invest in innovation and create a better future with technology. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world's most influential CMOs to set benchmarks, … [Read more...] about Reuters Events: Strategic Marketing USA
Chief Marketing Officer
Brands Use Predictive Analytics to Bolster Online Engagement
Artificial intelligence has propelled online commerce into a new era. Website administrators and marketers are finding highly creative ways to leverage AI to improve functionality and enhance the user experience. Predictive analytics is one of the most important developments that has arisen from advances in artificial intelligence technology. Brands can find ways to use … [Read more...] about Brands Use Predictive Analytics to Bolster Online Engagement
Marketing Innovation Forum
Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech Vibe, the Marketing Innovation Forum will delve into how Marketing Technology (MarTech) is transforming the role the marketer and how they need to be … [Read more...] about Marketing Innovation Forum
Brand Marketing Summit
Where Global Marketing Leaders Come Together to Innovate and Network Times up for standard, unimaginative and bland marketing. Your audience's expectations have changed, and you need to keep up, or your competitors will. The Brand Marketing Summit is back with more CMO's on stage, more brands in the audience and more innovative solution providers than ever before. We focus … [Read more...] about Brand Marketing Summit
How Marketers Can Use Data And Word-of-Mouth To Optimize Performance In 2020
Most businesses have gone digital, and companies have invested their marketing budget in SEO and PPC. Traditional marketing methods, in turn, have lost their edge and fallen by the wayside. Or have they? Some old marketing tenets are just so fundamentally solid that they're still relevant and effective even in the age of internet marketing. Word-of-mouth (WOM) ” the premise … [Read more...] about How Marketers Can Use Data And Word-of-Mouth To Optimize Performance In 2020