Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech Vibe, the Marketing Innovation Forum will delve into how Marketing Technology (MarTech) is transforming the role the marketer and how they need to be … [Read more...] about Marketing Innovation Forum
Chief Marketing Officer
Brand Marketing Summit
Where Global Marketing Leaders Come Together to Innovate and Network Times up for standard, unimaginative and bland marketing. Your audience's expectations have changed, and you need to keep up, or your competitors will. The Brand Marketing Summit is back with more CMO's on stage, more brands in the audience and more innovative solution providers than ever before. We focus … [Read more...] about Brand Marketing Summit
How Marketers Can Use Data And Word-of-Mouth To Optimize Performance In 2020
Most businesses have gone digital, and companies have invested their marketing budget in SEO and PPC. Traditional marketing methods, in turn, have lost their edge and fallen by the wayside. Or have they? Some old marketing tenets are just so fundamentally solid that they're still relevant and effective even in the age of internet marketing. Word-of-mouth (WOM) ” the premise … [Read more...] about How Marketers Can Use Data And Word-of-Mouth To Optimize Performance In 2020
Incite Marketing Summit West
The Future of Marketing is Authentic Engagement on a Personal Level This is a call to end inauthentic, impersonal marketing. With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It's time to look … [Read more...] about Incite Marketing Summit West
