Yesterday, actually it was a normal day for me, I again experienced why marketing automation won't work without data quality measures. I attended a webinar by a French marketing automation company who had a really nice tool to track customers on the website and collect leads for further processing. They have put much effort on a rule based engine to segment leads and a state of … [Read more...] about Why Marketing Automation Won’t Work Without Data Quality Measures
big consumer data
Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
Technological innovations have the greatest success in business when they are entirely 'client- focused'. Developments in the retail sector, which is consumer-led, are addressing client demand for more personalised, faster and more competitive services. Data Analytics is changing the way in which these services are offered. This trend is now being taken on board by multiple … [Read more...] about Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
How To Better Interpret Big Data
Big data has become a very popular buzzword in the business world. Tons of articles talk about how big data can influence your business decisions and lead to new insights, but how do you interpret your big data? Statistics are notorious for being manipulatable, and raw numbers can be hard to make heads or tails of. Before data can be utilized to improve a business, healthcare, … [Read more...] about How To Better Interpret Big Data
Warehouse Management in the Era of Big Data
There are many things that determine the efficiency of a business. However, when that business involves the production of a tangible product, there is probably nothing more important to efficiency than the quality of warehouse management. In recent years there has been a revolution that is changing warehouse management forever. That revolution is big data. Big data is the … [Read more...] about Warehouse Management in the Era of Big Data
Computer Vision: Picturing The Future Of Retail
Its no big secret that we live in a consumer-driven society. The buyer is king and retailers have to keep up with current trends through investing time and money in data-informed insights to shape their core business strategies. Big Data will always play a part in influencing how retailers operate and market their products and brands. Advancing deep learning algorithms are … [Read more...] about Computer Vision: Picturing The Future Of Retail
