The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
big consumer data
Robo-advisors: How Big Data is Changing the Financial Landscape
It wasn't long ago that, for the layperson, investment automation seemed reserved for hedge funds and investment banks ”monoliths of the investing world that play the numbers with analytics to gain an advantage penny upon penny. If you simply had a casual interest in stocks, the state of affairs wasn't very encouraging. Big players stood to make a whole lot more than you from a … [Read more...] about Robo-advisors: How Big Data is Changing the Financial Landscape
AI & Big Data Asia 2017
The AI Asia event'will take place this upcoming October the 30<sup>th</sup> and 31<sup>st</sup> for its first edition at the Art Science Museum in Singapore. We are at a critical point in history. Everyone must step in, understand the key benefits and challenges of AI, and the mandatory changes that must take place in order to bring intelligence to … [Read more...] about AI & Big Data Asia 2017
How Big Data And Niche Services Help Customers Feel Important
Conventional wisdom holds that large corporations view the individual customer as just another number. However, many of these companies are now harnessing the power of big data to turn that perception on its head. Using the extensive market research insights they collect, even the largest enterprises can create niche services that cater to individual customers' requirements and … [Read more...] about How Big Data And Niche Services Help Customers Feel Important
How to Use Data Analysis to Improve Consumer Communication
Data analysis has played a vital role in helping companies improve their customer relationships. From teaching businesses about current industry trends, to what language consumers prefer, data has helped us leave behind the days of keyword heavy content and over generalized advertorials. As a result, the majority of businesses today rely on advanced data analysis to improve … [Read more...] about How to Use Data Analysis to Improve Consumer Communication