#DMWF Asia is making its return on 26-27 February 2025, for a must-see conference and exhibition, bringing together the brightest minds in digital marketing.' ' Back in Singapore for 2025, we will be taking over Marina Bay Sands whereby 400+ Senior Marketing Professionals from the world's most reputable brands will come together to delve into diverse marketing topics. The event … [Read more...] about DMWF Asia (Digital Marketing World Forum)
big consumer data
Data-Driven Incident Response: Metrics That Matter
Incident response is the process of identifying, managing, and mitigating security threats. Our objective is to understand the response of these incidents, eliminate or minimize damage, and reduce recovery time and costs. A successful incident response plan involves preparation, detection, containment, eradication, and recovery. The effectiveness of each stage can be measured … [Read more...] about Data-Driven Incident Response: Metrics That Matter
Big Data for Businesses: How to Personalize the Customer Experience
With 71% of consumers expecting personalized interactions and willing to switch brands due to poor experiences, customer experience is now a key competitive battleground. Companies must leverage data analytics to meet consumer demands for relevant, timely interactions. Businesses using big data see an average 8% increase in profits and a 10% reduction in costs. Moreover, … [Read more...] about Big Data for Businesses: How to Personalize the Customer Experience
The Power of Chatbots in Handling Customer Queries
In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to enhance customer experience and streamline their operations. One technology that has emerged as a game-changer in this regard is chatbots. These AI-powered virtual assistants are revolutionizing the way businesses interact with their customers, offering real-time support and efficient … [Read more...] about The Power of Chatbots in Handling Customer Queries
Chief Customer Officers (CCO) & Enterprise Leaders Summit 2024
Connecting the Dots: Building a Digital-First, Customer-First Enterprise' Amid economic uncertainties, the ever-evolving technology landscape is fundamentally altering customer behaviour. This brings an inherent complexity in how technology is integrated within enterprises, making it business-critical for close collaboration amongst cross-functional teams.' ' At the enterprise … [Read more...] about Chief Customer Officers (CCO) & Enterprise Leaders Summit 2024
