The use of big data by businesses in a wide range of industries has led to incredible benefits, including the ability of a company to enhance and refine its marketing strategy. Through big data, companies are also able to keep better tabs on what the competition is doing from a marketing standpoint, recruit top talent to join their organization, reduce various operational … [Read more...] about Top 3 Big Data Marketing Trends in 2017
big consumer data
4 Insights on the $170 Billion Smart Home Industry
The smart home industry is growing exponentially and this is attributed to the revolutionary advancements in the loT market; to meet the constant consumer need of convenience, security, safety, and energy saving solutions. According to the Markets and Markets Report, the Internet of Things market is expected to grow from USD 170.57 Billion in 2017 to USD 561.04 Billion by 2022. … [Read more...] about 4 Insights on the $170 Billion Smart Home Industry
How Can You Tackle the Dirty Data Problem
Big data is an enormously popular concept and at the first glance, it does sound like a silver bullet. Whatever your business deals with, whatever your problem is, for that matter, all you have to do is collect the sufficient amount of data, plug it all in the computer and wait for insights. The long-awaited answers will pour out and tell you how to increase your sales, what … [Read more...] about How Can You Tackle the Dirty Data Problem
Why Marketing Automation Won’t Work Without Data Quality Measures
Yesterday, actually it was a normal day for me, I again experienced why marketing automation won't work without data quality measures. I attended a webinar by a French marketing automation company who had a really nice tool to track customers on the website and collect leads for further processing. They have put much effort on a rule based engine to segment leads and a state of … [Read more...] about Why Marketing Automation Won’t Work Without Data Quality Measures
Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
Technological innovations have the greatest success in business when they are entirely 'client- focused'. Developments in the retail sector, which is consumer-led, are addressing client demand for more personalised, faster and more competitive services. Data Analytics is changing the way in which these services are offered. This trend is now being taken on board by multiple … [Read more...] about Data Analytics & Behavioral Science Applied to Retail&Consumer Markets