Conventional wisdom holds that large corporations view the individual customer as just another number. However, many of these companies are now harnessing the power of big data to turn that perception on its head. Using the extensive market research insights they collect, even the largest enterprises can create niche services that cater to individual customers' requirements and … [Read more...] about How Big Data And Niche Services Help Customers Feel Important
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How to Use Data Analysis to Improve Consumer Communication
Data analysis has played a vital role in helping companies improve their customer relationships. From teaching businesses about current industry trends, to what language consumers prefer, data has helped us leave behind the days of keyword heavy content and over generalized advertorials. As a result, the majority of businesses today rely on advanced data analysis to improve … [Read more...] about How to Use Data Analysis to Improve Consumer Communication
Top 3 Big Data Marketing Trends in 2017
The use of big data by businesses in a wide range of industries has led to incredible benefits, including the ability of a company to enhance and refine its marketing strategy. Through big data, companies are also able to keep better tabs on what the competition is doing from a marketing standpoint, recruit top talent to join their organization, reduce various operational … [Read more...] about Top 3 Big Data Marketing Trends in 2017
4 Insights on the $170 Billion Smart Home Industry
The smart home industry is growing exponentially and this is attributed to the revolutionary advancements in the loT market; to meet the constant consumer need of convenience, security, safety, and energy saving solutions. According to the Markets and Markets Report, the Internet of Things market is expected to grow from USD 170.57 Billion in 2017 to USD 561.04 Billion by 2022. … [Read more...] about 4 Insights on the $170 Billion Smart Home Industry
How Can You Tackle the Dirty Data Problem
Big data is an enormously popular concept and at the first glance, it does sound like a silver bullet. Whatever your business deals with, whatever your problem is, for that matter, all you have to do is collect the sufficient amount of data, plug it all in the computer and wait for insights. The long-awaited answers will pour out and tell you how to increase your sales, what … [Read more...] about How Can You Tackle the Dirty Data Problem
