With technology advancing so much and so fast, 2018 is set to be a year of big changes when it comes to PPC and SEO. The development of the Internet of Things (IoT) and the integration of Artificial Intelligence (AI) or automation in search engines means that the internet will never be the same again. In order to stay ahead of the game with optimisation and ads, it's important … [Read more...] about What Are the PPC Trends to Know in 2018?
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Crypto Affiliate and Marketing Conference
UNUS AFFILIATE NETWORK HOSTS THE SECOND CRYPTO AFFILIATE & MARKETING CONFERENCE Following the success of CRAC 2017, the event is to gather ad networks, crypto trading brokers, gambling operators, ICO founders, exchanges, cryptocurrency developers and affiliates in Prague once more. Prague, Czech Republic, 23rd-24th of April 2018 Crypto Affiliate & Marketing … [Read more...] about Crypto Affiliate and Marketing Conference
How to Disrupt Digital Advertising Through Blockchain?
This article is sponsored by Pingvalue How one open platform plans to transform the digital advertising market with its own cryptocurrency Meet blockchain “ the fintech newcomer that has taken the world by storm, redefining how businesses, governments, organizations and individuals interact. This decentralized ledger technology eliminates expensive third parties by providing an … [Read more...] about How to Disrupt Digital Advertising Through Blockchain?
The State of Digital Advertising and Trends that Shape its Future
A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the single largest US advertising. Facebook and Google control much of this spend. Facebook's ad revenue is projected to … [Read more...] about The State of Digital Advertising and Trends that Shape its Future
A Guide to Understanding and Using Big Data in Marketing
Data-driven marketing has been helped with the use of big data. Marketers have access to massive amounts of data streaming to them at lightning speeds from various channels. This data is rich with information about customers that marketers can use to personalize campaigns making them more relevant and effective. Research has shown that companies, in general, are factoring data … [Read more...] about A Guide to Understanding and Using Big Data in Marketing
