The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
advertising
Behavioral Advertising: Find out who clicks on you Ads!
The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. However, not everyone is clear about how minuscule pieces of information come together to form a pattern. Behavioral Advertising can be summed up as a technique used by advertisers, to display targeted ads to consumers, by collecting their browsing data and analyzing … [Read more...] about Behavioral Advertising: Find out who clicks on you Ads!
How to Unlock the True Potential of Programmatic Ads
In today's world of programmatic ads, about 20% of the ad revenue is contributed by programmatic displays. Currently valued at about USD 10 Billion, this segment is slated to triple in about five years, as more and more companies are investing in this area. However, like most fledgling industries, most companies are still struggling to get grips on Programmatic Advertising. The … [Read more...] about How to Unlock the True Potential of Programmatic Ads
Augmented Reality The Future of Advertising?
When reality is combined with virtual reality, augmented reality is born. R+VR=AR. The next step on the drawing board, called mixed reality (MR), will achieve, integration of virtual objects in the physical world with such precision that users won't be able to distinguish them from the real ones, as we've written here. While talk might be cheap, this guy is worth listening to … [Read more...] about Augmented Reality The Future of Advertising?
How Will Marketers Use Big Data in the Future?
With the advance of the Internet of Things and AI, the big data landscape for marketers is going to change. The IoT will be generating far more data than businesses are used to seeing. With that, marketing agencies and departments will need to decide which data they'll use and which data is too sensitive to incorporate in campaigns. In other words, as every aspect of our lives … [Read more...] about How Will Marketers Use Big Data in the Future?