How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are … [Read more...] about Survey analysis to Gain Marketing Insights
Marketing
Sales Prospecting Mastery with Lemlist: AI-Driven Strategies
In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. We will do this by setting up and leveraging Lemlist for automated email and LinkedIn outreach, to create a sales pipeline and enhance your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. … [Read more...] about Sales Prospecting Mastery with Lemlist: AI-Driven Strategies
Interaction Design and UX/UI Principles
This comprehensive UX/UI design course empowers you to create intuitive and engaging digital products. Starting with foundational interaction design principles, you'll learn to craft user-friendly flows and wireframes. Next, bring your ideas to life by learning wireframing and prototyping techniques in Figma. Then, gain a deeper understanding of UX/UI principles, creating … [Read more...] about Interaction Design and UX/UI Principles
Building Generative AI Capabilities
The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI … [Read more...] about Building Generative AI Capabilities
The “Who” of the Marketing Strategy:Segmentation & Targeting
In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals. … [Read more...] about The “Who” of the Marketing Strategy:Segmentation & Targeting
