Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course covers data-driven decision-making, digital marketing strategy development using key frameworks, and the practical execution of strategies, focusing … [Read more...] about Data and Digital Strategy Execution
Marketing
Essential Marketing Frameworks
This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. … [Read more...] about Essential Marketing Frameworks
Technology Concepts Powering Adobe Commerce
With a solid understanding of the e-commerce market and a broad overview of the features and functionalities that Adobe Commerce offers, this course explores a curated selection of key technologies that are essential for understanding Adobe Commerce’s application potential. This course describes the robust capabilities that Adobe Commerce brings to the e-commerce space. … [Read more...] about Technology Concepts Powering Adobe Commerce
Introduction to Digital Experience and Ecommerce
In this course, learners will gain an understanding of digital experience and its components, the significance of e-commerce in digital experience, the business needs that brands face today, and common e-commerce use cases. … [Read more...] about Introduction to Digital Experience and Ecommerce
GenAI for Lead Scoring and Identification
In this course, "GenAI for Lead Scoring and Identification," you’ll discover how to streamline lead evaluation processes using advanced AI technologies. Through hands-on projects, you’ll learn to build custom AI solutions with platforms like OpenAI GPT and Google Gemini to automate lead scoring, segmentation, and identification. By mastering prompt engineering and applying best … [Read more...] about GenAI for Lead Scoring and Identification
