In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. The fixed and mobile Internet and related technologies exert a profound influence on how business and … [Read more...] about Fundamentals of Digital Marketing
Marketing
Customer Value, Acquisition, and Retention
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into … [Read more...] about Customer Value, Acquisition, and Retention
Analytics, ROI, and Evaluation
This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. By the end of this course, you will be able to: - Master KPIs and Metrics: Understand and apply KPIs and metrics to measure and … [Read more...] about Analytics, ROI, and Evaluation
AI, Automation, and Emerging Technology
This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement. By the end of this course, you will be able to: - Understand AI in Marketing: Learn how AI enhances digital marketing strategies, … [Read more...] about AI, Automation, and Emerging Technology
Search Engine Optimization
This comprehensive SEO program will equip you with the skills needed to excel in entry-level roles in digital marketing. You'll learn to optimize websites, enhance search rankings, and drive traffic through effective SEO strategies. By the end of this course, you will be able to: - Understand SEO Fundamentals: Learn the evolution, processes, and components of search engines. - … [Read more...] about Search Engine Optimization
