In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter ready to send to a target audience. We will go step by step through the process in this project. You will then learn about the different email format options to assist you in the … [Read more...] about Design A Newsletter with MailChimp
Marketing
Customer Journey Maps with IoT Touchpoints in Miro
By the end of this project, you will be able to create a customer journey map that includes touchpoints from the internet (IoT). When customer journey maps include IoT touchpoints, they enable businesses to understand the holistic customer experience by considering their user experience (UX) and when user interface (UX) design may influence that experience. To identify IoT … [Read more...] about Customer Journey Maps with IoT Touchpoints in Miro
How to Set Up a Facebook Ads Campaign
By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, … [Read more...] about How to Set Up a Facebook Ads Campaign
Create a buyer persona diagram for businesses with Creately
This project allows you to create Buyer Persona diagrams with Creately. You will discover the Creately platform, an online diagram design software. You will understand the various features of the platform and be able to create personalized and professional diagrams describing the ideal buyer profile for your business. … [Read more...] about Create a buyer persona diagram for businesses with Creately
Foundations of Marketing Practice for Non-Majors
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these … [Read more...] about Foundations of Marketing Practice for Non-Majors
