Datafloq

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Business

The fundamentals of hotel distribution

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In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand. com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution … [Read more...] about The fundamentals of hotel distribution

Social Media and Digital Marketing Fundamentals

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Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses … [Read more...] about Social Media and Digital Marketing Fundamentals

Crowdfunding

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Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, … [Read more...] about Crowdfunding

Accounting for Decision Making

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Through this course, you will start by addressing the two “big questions” of accounting: “What do I have?” and “How did I do over time?” You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial … [Read more...] about Accounting for Decision Making