Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in … [Read more...] about The Business of Product Management I
Business
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with … [Read more...] about From Likes to Leads: Interact with Customers Online
Innovation Management
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation … [Read more...] about Innovation Management
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to … [Read more...] about Data Analytics Methods for Marketing
Investment Banking: M&A and Initial Public Offerings
This course focuses on examining various practical applications of the fundamental financial analysis and valuation techniques employed in the investment banking industry. Specifically, we will examine how to analyze how a private equity firm or other financial sponsor completes a leveraged buyout of a company, how a public company analyzes the impact of acquiring a company on … [Read more...] about Investment Banking: M&A and Initial Public Offerings