Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. … [Read more...] about Advanced Content and Social Tactics to Optimize SEO
Business
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses … [Read more...] about Social Media and Digital Marketing Fundamentals
Crowdfunding
Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, … [Read more...] about Crowdfunding
Accounting for Decision Making
Through this course, you will start by addressing the two “big questions†of accounting: “What do I have?†and “How did I do over time?†You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial … [Read more...] about Accounting for Decision Making
Customer Centric Innovation
Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations. … [Read more...] about Customer Centric Innovation