Customer Relationship Management involves a companys interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques it is … [Read more...] about Will Big Data Finally Turn CRM Into Something Truly Valuable?
strategy
The Internet of Things Will Drastically Change Our Future
It is projected that within a few years we will have to talk in Brontobytes when we discuss data coming from sensors. The Internet of Things, or Machine to Machine (M2M) communication, connects billions of devices with each other and thereby generates an unfathomable amount of data. In 2020, 40% of all data in the world will be M2M data. This data of course has to be processed, … [Read more...] about The Internet of Things Will Drastically Change Our Future
Improving Organisational and National Security With Big Data
In the book SuperFreakanomics by Steven Levitts/Stephen Dubners they state that suicide bombers should buy life insurance. They guide readers through terrorism profiling, and report that lack of life insurance is a predictor of terrorism. Smart terrorists will therefore buy a policy to help avoid detection. The British Intelligence Agency uses such criteria, some known others … [Read more...] about Improving Organisational and National Security With Big Data
Big Data Ethics: 4 Guidelines To Follow By Organisations
The possibilities of Big Data are enormous, but moving into the Big Data era carelessly will have massive ethical and privacy impacts. We should master the technology and not the other way around. The goal is to develop better ways how to use the unprecedented computing power to our advantage without intruding on our privacy or ethical standards. In this post I would like to … [Read more...] about Big Data Ethics: 4 Guidelines To Follow By Organisations
How Big Data Will Lead The Way In The Travel Industry
The global travel industry is expected to grow to 10% of Global GDP by 2022, or an annual revenue of around $ 10 trillion. A massive industry that can become a lot more efficient when Big Data is thoroughly implemented in every aspect of travel. In the past years large steps forward have been made and for many consumers, travel without Big Data would be impossible or at least … [Read more...] about How Big Data Will Lead The Way In The Travel Industry
