The Brand Marketing Summit (25th-26th June, London) is the'must-attend'event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. Customer expectations are rising from personalised interactions and an experience that delights, the customer is empowered, and the … [Read more...] about Brand Marketing Summit
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How To Use Big Data For Social Media Optimization
Everybody understands how crucially important social media is to contemporary success, but that doesn't mean that every business owner knows how to effectively use big data to optimize their performance on today's biggest platforms. Indeed, modern social media optimization is a hectic and confusing business that frustrates many who get involved without doing their homework well … [Read more...] about How To Use Big Data For Social Media Optimization
How to Use Data to Monitor Your Competition
Everybody in this day and age is well-familiar with the power of big data and contemporary machine learning operations, but few business owners and working professionals seem to have a solid grasp on how to use data to monitor the competition. This is unfortunate, as recent digital innovations have made keeping an eye on your competition easier and cheaper than ever … [Read more...] about How to Use Data to Monitor Your Competition
How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing
When most small business owners think of Big Data analytics, the first image that often pops into their minds is dollar signs. This type of technology is fantastic and innovative, but it is also highly technical and can be expensive. Plus, it requires specialized knowledge and training, which means more employees to hire, more overhead, and more problems. However, as Big Data … [Read more...] about How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing
The Future of Social Media Data and Marketing
Here's an interesting tidbit regarding social media, big data, and marketing: the projection for 2018 was that brands would be spending 20 percent of their marketing budgets on social media. Has that prediction held out? The fact is it hasn't. The 2018 CMO survey indicates that brands are dedicating nearly 14 percent of their marketing budgets to social media. That's an … [Read more...] about The Future of Social Media Data and Marketing
