A number of recently emerged trends in marketing communications made me think of how much value social media could bring to brands in terms of location-based customer insights. Companies increasingly enhance their personalization efforts. Without access to the right kinds of big data, efforts to drive revenue through personalized advertising are likely to be … [Read more...] about How Brands Can Use Social Media To Enable Geo-Targeting
social media
Sentiment Analysis in Finance – Singapore, March 2016
The participants in financial markets, namely, dealer/brokers, market makers, prop trading desks of investment banks, analysts in hedge funds and investment funds as well as retail traders, all enter the market to exploit it from different perspectives. For the traders and fund managers the challenge is to transform [market] information into an increase in the value of their … [Read more...] about Sentiment Analysis in Finance – Singapore, March 2016
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use certain mobile apps, social networks are huge data bases of peoples behavior and attitudes, while search engines record peoples interests and daily needs. All this data can be very useful for marketers, but until recently they werent able to study all this information, … [Read more...] about 5 Great Benefits of Big Data in Marketing in 2016
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in todays big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic … [Read more...] about All-Channel Marketing Is NOT Omni-Channel Marketing
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. However, you have probably heard the stats before - Â it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, dont forget about the ones you currently … [Read more...] about How to Retain Your Existing Customers with the Right Data
