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How to Retain Your Existing Customers with the Right Data

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Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. However, you have probably heard the stats before -  it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, dont forget about the ones you currently … [Read more...] about How to Retain Your Existing Customers with the Right Data

4 Major Ways Wearables Improve Your Life

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Wearables a technology which aims to make life easier. With wearable technology, learning more about yourself has not only become high tech but also real time. From devices and apps that help you track heart rate and food consumption details to gadget that monitor your mood and even surrounding air. According to an April 10th press release from International Data Corporation … [Read more...] about 4 Major Ways Wearables Improve Your Life

How Big Data is Driving the Next Wave of Mass Customization

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Today I was in Johannesburg, South Africa, to give a keynote speech at the Retail Africa event. The below is an excerpt of my presentation. We live in a world with information overload. Every day so much new data is created that customers feel overwhelmed and they dont know what to do with all that information. In fact, it is estimated that this year we will create almost 8 … [Read more...] about How Big Data is Driving the Next Wave of Mass Customization