A number of recently emerged trends in marketing communications made me think of how much value social media could … How Brands Can Use Social Media To Enable Geo-TargetingRead more
social media
Sentiment Analysis in Finance – Singapore, March 2016
The participants in financial markets, namely, dealer/brokers, market makers, prop trading desks of investment banks, analysts … Sentiment Analysis in Finance – Singapore, March 2016Read more
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use … 5 Great Benefits of Big Data in Marketing in 2016Read more
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a … All-Channel Marketing Is NOT Omni-Channel MarketingRead more
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. … How to Retain Your Existing Customers with the Right DataRead more