"Everybody on this planet is separated by only six other people. Six degrees of separation. Between us and everybody else on this planet." Have you heard about this quote before? This isn't hot news as it is an old quote going back to 1929. However, Facebook released a new data science research study this week that shows that we are only separated by 3.57 degrees! In the data … [Read more...] about Big Data: By How Many People Are We Separated On This Planet?
social media
How Brands Can Use Social Media To Enable Geo-Targeting
A number of recently emerged trends in marketing communications made me think of how much value social media could bring to brands in terms of location-based customer insights. Companies increasingly enhance their personalization efforts. Without access to the right kinds of big data, efforts to drive revenue through personalized advertising are likely to be … [Read more...] about How Brands Can Use Social Media To Enable Geo-Targeting
Sentiment Analysis in Finance – Singapore, March 2016
The participants in financial markets, namely, dealer/brokers, market makers, prop trading desks of investment banks, analysts in hedge funds and investment funds as well as retail traders, all enter the market to exploit it from different perspectives. For the traders and fund managers the challenge is to transform [market] information into an increase in the value of their … [Read more...] about Sentiment Analysis in Finance – Singapore, March 2016
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use certain mobile apps, social networks are huge data bases of peoples behavior and attitudes, while search engines record peoples interests and daily needs. All this data can be very useful for marketers, but until recently they werent able to study all this information, … [Read more...] about 5 Great Benefits of Big Data in Marketing in 2016
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in todays big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic … [Read more...] about All-Channel Marketing Is NOT Omni-Channel Marketing
