There is no doubt about it. Millennials, unlike previous generations, love self-service options. They want the freedom to customize orders, change account information, and find answers to their questions without intervention from a middle man. Think of them as the first demographic who prefers navigating automated phone systems over speaking to a real person, at least most of … [Read more...] about 6 Reasons Data Analytics Will Make a Splash in 2017
social media
5 Quick Tips For Retailers to Make the Most of their Social Media And Blog Data
Retailers can undertake simple analyses on their online and social media data to propel their businesses forward in the following 5 ways: 1. Personalizing Communication & Improving Targeting Retailers can gain quick insights into the desires, wants, and preferences of their customers by examining their purchase history and online browsing and search data. Analysts can … [Read more...] about 5 Quick Tips For Retailers to Make the Most of their Social Media And Blog Data
Why Big Money and Big Data Win Elections
Political campaigns are anything but simple. Theyve gotten even more complex over the years as industries lobby for their own interests by sending money to the candidates they believe will serve them best. While campaigns have used whatever data they could get their hands on in the past, the amount of specific information now available (thanks to big data) has been a boon to … [Read more...] about Why Big Money and Big Data Win Elections
The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
Social media has reshaped our daily lives how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide social media users is expected to reach 2.95 billion by 2020, which is approximately around a third of the Earths entire population. As of 2016, 78% of the United States population had a social networking … [Read more...] about The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
Smartcon 2016
After 3 sucessful events in Dubai and Istanbul, Smartcon 2016 is back again this year, taking place on 7-8 December at the Armani Hotel in Dubai. The Summit will ensure a'balanced participation from business and technology worlds in where executives will find new perspectives of using technology for business decisions via practical presentations, case studies and expert … [Read more...] about Smartcon 2016