When most small business owners think of Big Data analytics, the first image that often pops into their minds is dollar signs. This type of technology is fantastic and innovative, but it is also highly technical and can be expensive. Plus, it requires specialized knowledge and training, which means more employees to hire, more overhead, and more problems. However, as Big Data … [Read more...] about How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing
Social Media Analytics
The Future of Social Media Data and Marketing
Here's an interesting tidbit regarding social media, big data, and marketing: the projection for 2018 was that brands would be spending 20 percent of their marketing budgets on social media. Has that prediction held out? The fact is it hasn't. The 2018 CMO survey indicates that brands are dedicating nearly 14 percent of their marketing budgets to social media. That's an … [Read more...] about The Future of Social Media Data and Marketing
Retail Evolution (Re’volution) & Technology
The retail industry, along with the financial sector, has always embraced technological advancements at their earliest and, reaped due benefits. That retail transformation is not just about technology adoption and, that technology itself continues to change -rather evolve- rapidly with each passing day, are a given. That brings us to the question: What would help retail to … [Read more...] about Retail Evolution (Re’volution) & Technology
Brand Marketing Summit NYC 2018 (24-25 October)
The Summit is the most senior meeting for Marketing, Digital and Social Media leaders from Big Brands. The summit is unique in that is focuses on big brand marketers offering a platform for 500+ CMOS/ VPS to discuss how we must deliver impactful interactions that deliver a clear brand purpose and narrative. Be a part of the conversation with confirmed CMOs/SVPs from Target, … [Read more...] about Brand Marketing Summit NYC 2018 (24-25 October)
The Changing Face of Social Media Marketing through Big Data
Big data and analytics are an integral part of social media marketing. Ever since millions of people started using networks, it became apparent to marketers that data is a valuable resource for advertising. On no network has this been more prevalent than Facebook, the network with the most users and the highest ad revenue in the world. Hubspot pinpoints 2009 as the year … [Read more...] about The Changing Face of Social Media Marketing through Big Data
