Technology has enriched the overall customer experience. As a result, todays leading fashion houses are looking at several ways to utilize emerging analytical technologies in fashion retail today. Lets look at some of the ways this is happening today. Digital Marketing and Social Media Analytics Digital marketing analytics expenses increased by 60% in 2015 as branding and … [Read more...] about Top 5 Analytics trends in Fashion Retail
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Goal Setting Guide: Retail Resolutions for 2017
We set personal resolutions for the New Year, so why shouldnt we do the same in our businesses? Retailers around the world are spending this time reflecting on the previous 12 months and setting the goals that will ensure 2017 is an even better year. If youre having trouble ruminating on your goals, take some inspiration from retailers around the world. Boost Your Use of … [Read more...] about Goal Setting Guide: Retail Resolutions for 2017
Retail Results: Six Case Studies of Big Data Success
Thinking about using big data to help your company grow? Its a good moveyou can improve your ROI (return on investment) in several ways by leveraging the information youll gain with big data. However, getting a big data infrastructure set up can be costly and time consuming. Most retailers want evidence that theyll benefit from this investment by looking to others who have … [Read more...] about Retail Results: Six Case Studies of Big Data Success
Six Tips to become a Data Driven Business
Data is everywhere. All businesses have access to it. Yet, turning data into actionable insights and becoming a data-driven business can be difficult to achieve. What does data-driven mean? A data-driven business utilises data to inform every business decision they make. By analysing relevant data and evaluating it they are able to form a conclusion and predict trends. … [Read more...] about Six Tips to become a Data Driven Business
How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever todays consumers choose to interact with … [Read more...] about How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
