The retail shopping experience has changed dramatically since its inception in the early 1900s. Competition is fiercer than ever with a growing array of brick-and-mortar and online sellers for a .consumer to choose from. Todays retailers are learning to embrace the changes brought by technology rather than lose customers to the convenience of online shopping. Encouraged by a … [Read more...] about The Disruptive Impact of Big Data on Retail
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4 Tips for Harnessing Key Trends In Big Data in Retail
Marketers everywhere continue to struggle when it comes to getting their hands around Big Data, and this is also true of individuals within the retail sector. Despite the fact that information is bombarding them at all times, it proves challenging to harness the power of that material and keep things contained in times of threat. It is important to realize that in the absence … [Read more...] about 4 Tips for Harnessing Key Trends In Big Data in Retail
Working With Retail Numbers: How Retailers Can Benefit From Big Data
Retailers have access to a lot of data, but it does not mean much unless they know what strategy to utilize when working with the numbers. They also have to know how to take that data and make it work for them, so that they can get an edge on the competition. Finally, they must be able to accurately use a model that will give them the information that they need. In order for … [Read more...] about Working With Retail Numbers: How Retailers Can Benefit From Big Data
5 Ways Big Data is Changing Retail and How we Shop and Sell
Big Data is making big waves within the world of retail, and for those that harness this tool there lies rich consumer pickings. However it seems that all too few a retailer can fail to grasp just what Big Data can deliver, so here we take an in-depth look at exactly what Big Data can mean for the retail world. Marketing has been completely revolutionised Today the shopper can … [Read more...] about 5 Ways Big Data is Changing Retail and How we Shop and Sell
Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
