If you thought hacking and security are a relatively new phenomenon, think again. In 1903, magician and inventor John Nevil Maskelyne disrupted Ambrose Flemings public demonstration of a purportedly secure wireless telegraphy technology by sending insulting Morse code messages in what is now known as the first hack. Since then, the severity and number of hacking scandals, data … [Read more...] about Hacking, Data Breaches & Cyber Warfare
retailers
Three Ways How Santa Claus Uses Big Data this Holiday Season
The holiday season operation is a big deal for Santa Claus. Getting the wide range of presents to kids all over the world is a complex operation that needs to be carried out within just a few days. Of course, nothing can go wrong, as that would significantly depress kids and their parents. Fortunately he can turn to Big Data to drive his different operations, which range from … [Read more...] about Three Ways How Santa Claus Uses Big Data this Holiday Season
How P&G Uses Big Data To Turn Diapers Into Insights
Procter & Gamble, or P&G, is a large multinational consumer goods company that was founded in 1837 and has its headquarters in Cincinnati, Ohio. Currently it is operational in over 70 countries, its products are sold in over 180 countries and they serve almost 5 billion customers with their brands. Annual net sales is currently around $ 84 billion. The conglomerate has … [Read more...] about How P&G Uses Big Data To Turn Diapers Into Insights
MasterCard Helps Retailers Perform Better with Big Data
It may be obvious that the massive credit card company Mastercard is heavily involved in big data. They have over 1.9 billion credit cards world wide that do over 65 billion transactions per year. They have over 32 million online and offline merchants that accept credit cards from Mastercard and 22.000 issuers and their credit cards are accepted in 210 countries. They use … [Read more...] about MasterCard Helps Retailers Perform Better with Big Data
How Should Retailers Harness Big Data – video
Big data can provide retailers with valuable information to improve their business; from buying patterns to what their customers are looking for. Big data in the retail industry is often closely linked to the data coming from point-of-sales systems. As research has shown that 37% of all retail sales are driven by some sales offer. So if you can improve these offers with big … [Read more...] about How Should Retailers Harness Big Data – video
