The emergence of artificial intelligence and its continued evolution ever since has had significant ramifications for the world, especially in the context of technology and how we use it. Among the virtually endless number of things that artificial intelligence is used for, one is healthcare. Yes, we live in a world where artificial intelligence has a proven track record of … [Read more...] about How Drupal and Artificial Intelligence Together Drive Better Personalization
personalization
Leveraging Big Data for Hyper-Personalization
Hyper-personalization is an extension of traditional personalization techniques used in marketing. For example, using a customer's name in an email or sending a coupon on their birthday. While traditional personalization only used limited customer data, hyper-personalization is based on a wide variety of provided and collected data. This data often includes demographic, … [Read more...] about Leveraging Big Data for Hyper-Personalization
5 Ways AI and Big Data Are Changing the Customer Experience
AI-driven technologies (e.g., natural language processing and machine learning) are now used in many customer service applications to help brands deliver an outstanding customer experience that will drive sales and increase customer retention. In fact, 78% of contact center professionals believe that AI will have a positive impact on call center applications and 77% are … [Read more...] about 5 Ways AI and Big Data Are Changing the Customer Experience
14 Ways Machine Learning Can Boost Your Marketing Introduction
Machine learning is an application of artificial intelligence. And it is no secret that this technology is revolutionizing the marketing niche. It enhances a system in a way it that it learns from current and past experiences. It involves the invention and development of computer programs that can read data and use it to influence performance. This, of course, happens without … [Read more...] about 14 Ways Machine Learning Can Boost Your Marketing Introduction
Open Mobile & Digital Experience Summit
The Open Mobile & Digital Experience Summit brings together 400+ Chief Digital, Product, Marketing officers from America's most powerful and innovative brands to shape how we can create personalized digital and mobile experiences that impact and add value to customers beyond a transaction 2019 will bring together 400+ leaders who are ready to be a part of the same … [Read more...] about Open Mobile & Digital Experience Summit
